People don’t buy your offering, they buy your energy.

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People don’t buy your offering, they buy your energy.

There are a variety of variables that a consumer uses to outweigh their purchasing decisions. A consumer looking for a product or service may already come with preconditioned thoughts and have an idea to the amount of money they want to pay for the offering, the quality of the offering, and the ease or convenience that the offering will bring to their daily lifestyle. These three main components have been the basis to how a seller will market their product for that strategic reasoning to entice their prospected audience. However, how can some businesses use these tactics and have better success than others?

The deeper levels of our consciousness help consumers decide who they want to do business with based on the connections they have with the brand which translates to the level of connection consumer’s have with the individual(s) selling the offering. Think of the people you do business with today. The relationship you have with these individuals has allowed for mutual trust and respect amongst all parties involved. After a relationship is formed, the consumer is not only buying the offering, they’re buying the seller’s energy that has connected the consumer with the offering. The basic terms, ‘made with love’ or ‘handcrafted’ hold a deeper connection than ‘mass produced’.

If you’re amongst competition and have a need to re-identify yourself to attract the right customer, take a look at the energy you’re emitting. Would you want to do business with yourself? If not, why? Think of the ways you can change your energy to attract the right people to come into your life.

For more information about connecting your energy to the millennial audience, feel free to email us at

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